Things that successful PPC managers do in the morning

There are lots of articles out there on what successful people do in the mornings and you might have a specific set of things you like to do when you first clock in for the day in order to stay organized.

For PPC agencies and high-level in-house PPC managers, brief morning check-ins with your team can be essential to your clients’ or company’s PPC success. In this post, I’ll outline why I do this and what we’re looking for every morning to make sure we’re on top of our game.

Disclaimer: If you’re a PPC manager at an agency where multiple teams report to you, and each team has an unusually large client load, or you’re in-house managing a massive account, you may have to modify these steps. Further, this practice will only work if each PPC professional on the team has a manageable workload and is committed to the process.

Why have morning PPC check-ins?

As a high-level PPC manager, you want your team to have a good grasp on what’s happening in their accounts daily, and you want to be able to get the information that will help you help them. Here are just two reasons a morning check-in can help create a successful day ahead:

1. Find out what happened yesterday. It’s exciting to see what happened with your account(s) the day before — and essential to know what the wins and losses were.
2. React quickly. A lot can happen in one day, so a morning check-in helps you stay on top of mission-critical adjustments. This is especially important for newly launched campaigns and ad groups.

Following are 12 steps to a successful PPC morning routine. Encourage your team to go through these each morning for each account, then report back to you any interesting findings:

Engagement Ads- More Views Less Cost

Which newbie already has 1,000 daily campaigns running from 44 of the top AdAge 100 brands including Kate Spade, Audi, and Under Amour? Engagement Ads on the Google Display Network let advertisers connect with consumers across the web with visually rich, immersive experiences – and advertisers only pay when someone chooses to engage with their ad. And for some early stocking stuffers we’re bringing you these creative new formats across all screens, in a shoppable format, and with a simplified set up.

Engagement Ads go Multi-Screen
“We want consumers to have the same experience with our brand, whether they're connecting with us from their laptop at work or their tablet from home,” says Kim Kyaw at Jaguar Land Rover North America. “Being able to run a consistent campaign across devices is essential, and we've found the cost-per-engagement pricing to be very effective.”

Land Rover's Driven Campaign

Mobile Device

Lisa Brewer, Director of Audience Development, PEOPLE Digital, agrees. “We were able to strategically showcase our content in a format designed for cross-platform engagement, ensuring we delivered content wherever our users wanted to consume it, helping us have our most streamed Sexiest Man Alive reveal to date.”

PEOPLE's 2013 Sexiest Man Alive 

Tablet

Engagement Ads go Shoppable
Tis the season for shopping, and the “collection lightbox” format lets marketers showcase a number of items that shoppers can click and purchase, right from within the ad unit.

Engagement Ads go Easy 
We’ve also made it easier than ever to set up and run a new Engagement Ads campaign, with a simple workflow and user interface. The new self-service feature gives you the chance to take more control of your ad campaign, so you can get started telling your brand’s story right away.

Source: Adwords Blog