Are you ready for the biggest change yet?

Last month, at their I/O conference, google unveiled lot of interesting features for AdWords. Out of those, apart from AdWords redesign there are other most important takeaways for every account manager.

We listed those things for you down here;

1. Expanded Text Ads
2. Responsive Ads for Display
3. Individual Bid Adjustments for Device Types
4. Local Search Ads for Google.com & Google Maps

Expanded Text Ads in AdWords

I never even thought that Google would change its ad text limits. The announcement revealed that taking away right sidebar ads was part of the preparation for this new product, Expanded Text Ads.

Now, we'll have more room to sell on the SERPs, with two 30-character headlines, 80 characters for description, and an auto-extracted URL with customizable domain path.

This is AMAZING and is going to make Quality Score even more important, as those top spots are going to take up more prime real estate.

This is going to make anything below 2 or 3 even more useless.

Expanded text ads are optimized for the screen sizes of the most popular smartphones. Expanded Text Ads will be rolled out later this year.

Responsive Ads for Display

Responsive ads for display adapt to the content on the site on which they appear. Google promises, “They also unlock new native inventory so you can engage consumers with ads that match the look and feel of the content they’re browsing.”

Advertisers just need to provide a headline, description, image and URL.
Google will do the rest. Cool, isn't it? L

Bid Adjustments for Device Types

Bid adjustments are a super important tool for controlling how much you pay and where you appear according to different parameters. You can adjust your mobile bids, for example, by setting a percentage you’re willing to pay (more or less) against desktop.

Now, Google is also letting you set individual bid adjustments by device type, so you can choose to bid more or less for mobile, desktop or tablets. They widened the adjustment range, too, allowing up to 900% variation.

Local Search Ads for Google.com & Google Maps

Almost a third of mobile searches have local intent, Google said. Their new local search ads for Google.com and Google Maps give advertisers using location extensions more real estate on searches for specific products or services in that geographic area.

Searchers will be able to see special offers or browse available inventory right from the Google Maps ad.