7 AdWords Hacks to Save You Time and Simplify Your Life

7. Delete Keyword Clutter

You don’t need to have tens of thousands or even hundreds of thousands of keywords in your account! Sure, a few years ago you needed to make sure you hit on every variation of a keyword term, including the misspellings, plurals, stemmings, accents, etc. However, Google pretty much killed off the Exact and Phrase keyword match types in AdWords last year.

Trying to maintain an account with over 98% junk keywords is just insane. You’re making campaign management and reporting more difficult and weighing down your account. Cut loose and get rid of the underperformers after each round of testing. 

6. Delete Useless Ads

Why are you trying to maintain all of these non-performing AdWords ads? It makes your account way more complex and intimidating than it needs to be. AdWords is definitely a game of quality over quantity; in fact, you really need only one awesome ad for PPC success.

Instead of trying to be everything to everyone with hundreds or thousands of ads, use Dynamic Keyword Insertion instead. DKI replaces specific words in your ad with terms that match exactly what the searcher was looking for.

 

5 Essential ROI Formulas Every PPC Manager Really Needs to Know

Formula #1: ROAS

The difference between ROAS (return on ad spend) and ROI (return on investment) is whether or not you’re accounting for a company’s cost of doing business

When you talk about ROI, you’re looking at your PPC spend in a multidimensional way. ROI seeks to answer, “after accounting for the costs of the products or service and after accounting for the cost of advertising, did we make a profit?”

What you need to calculate ROAS:

1. Total Conversion Value
2. Total Cost of Advertising

The Formula:

Total Conversion Value / Total Cost of Advertising

Example:

Your client runs a lead gen website that sells its leads to attorneys throughout the United States. The client asks you what their return on ad spend has been over the past 30 days.

They spent 17,547 INR on their AdWords campaigns which brought in 489 leads. 375 of  those leads were sold to attorneys for an average of INR 130 / lead.

Their total conversion value: 48,750 (130 x 375)
ROAS: 2.78 or 278% (48,750 / 17,547)

You can report back to the client that their ROAS for the past 30 days was 278%, which means that for every rupee spent on advertising they made back 2.78 .

Tip:

AdWords actually has a column specifically built for ROAS called Conv. Val / Cost. If your campaigns are accurately tracking conversion value then you can use this column to calculate your ROAS quickly.

However for non e-commerce sites that aren’t tracking conversion values for each conversion inside the account, you’ll need to calculate ROAS by hand using the information your client gives you.

4 Cool Competitive Analysis Tools Every Digital Marketer Should Use

The other day, i was trying to do a little competitor analysis as to check in what my competitors are upto. I wanted to specifically check whether i was taking full advantage of all the keyword variations and different angles that can be tested to improve the account performance of one of our clients.

So, finally i arrived at a few competitor analysis tools that rescued me and helped me in finding out the keyword variations and some potential new keywords for campaign creation.

They are listed below.

1. SpyFu

With SpyFu, you could actually get some potential keyword variations that your competitors are using. Just simply type in your competitors name on their homepage and you will be welcomed with decent set of keywords. Obviously, i was not one of their paid subscribers so they've shown me very few keywords and for full access, they ask you to buy! what a shame. So, if you want to get that complete list, you should get a paid subscription. But, if you compare with other tools, this seems better to me since you get a peek of what sort of keywords the competitor is using.